WOOF

WOOF - Why Ordinary Organizations Fail

And How to Ensure Yours Won't by Unleashing a Powerful Sales and Marketing Strategy that Is Anything But Ordinary

Lori Turner-Wilson is RedRover’s CEO and Founder.  

She and her team at RedRover partner with mid-sized companies to improve the productivity of their sales force and the return on their marketing investment. This pack is uniquely known for driving measurable results, which is one of the reasons the firm was named by the Chamber as one of the “Top 10 Companies to Watch” in 2014.

In addition to driving sales and marketing strategy for RedRover clients, Lori is an internationally award winning syndicated columnist, having penned a column titled “Guerrilla Sales & Marketing” for over six years. WOOF is a compilation of the most transformative of those columns and has already earned honors such as the Amazon Best Sellers list and an International Communicator Award for the design of the book.

Spending her pre-RedRover career on the client side of the business, Lori sees the world a bit differently than most agency heads. Having been in the client’s shoes—leading corporate marketing, sales and communications teams for Fortune 1000 companies—she knows what it’s like to have ultimate responsibility for the bottom line.

As such, she is RedRover’s compass, ensuring client strategies are measurable and likely to deliver tangible, meaningful results. And it’s the reason WOOF is such a pragmatic, actionable book for driving growth for companies of all size.

Want to learn more about the author’s formative years — that drove her to specialize in the disciplines of sales and marketing? Check out WOOF’s prologue

 

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