This column is the ninth in an 11-part series on the Top Ten 2016 Marketing Trends . Check back for the remainder of the series and a deep dive into each of these trends.
In 2016, mobile doesn’t just matter; it’s everything. In 2015, 62 percent of all digital time – that’s total Internet traffic – was spent on mobile devices, up from 50 percent in 2014. And that number is expected to continue growing rapidly in 2016.
What’s more, mobile is projected to be the fastest growing...