Not Your Typical Herd Mentality
In late 2005, Lori Turner-Wilson and Julie Lunn began planning a courageous leap from the corporate world – leaving years of managing sales, communications and marketing for Fortune 1000 companies – to open a new sales and marketing firm the likes of which Memphis had never seen.
Together they envisioned RedRover on a whiteboard over a game of pool. The RedRover brand is reminiscent of the childhood game of the same name where the objective was to break through the arms of the other team. Likewise, RedRover would deliver breakthrough sales and marketing strategies. Both dog lovers at heart, Rover would serve as the brand’s voice.
In January of 2006, it was official, they left their corporate gigs and opened up shop.
From the beginning, Turner-Wilson and Lunn knew that RedRover wouldn’t have the typical agency mentality but, instead would follow a different model. They set-out to create a process where sales and marketing strategies align and small and mid-sized business owners can add outsourced sales and marketing veterans to their management teams. This would allow these companies to compete with the big dogs with unlimited resources.
With extensive relationships in the Memphis market and a reputation for generating results that stretched back years, the partners had little trouble building their initial client base. No other firm in the market was addressing the holistic sales and marketing needs of mid-sized companies.
RedRover would follow a different model, where sales and marketing strategies aligned and small and mid-sized business owners could add outsourced sales and marketing veterans to their management teams.
Turner-Wilson, CEO of the Memphis office, elected to move into the EmergeMemphis entrepreneurial incubator in downtown Memphis in 2008 – a decision that would prove crucial to the firm’s growth.
Utilizing the incubator’s support system, Turner-Wilson set aggressive five-year growth goals for the Memphis office and achieved those goals in half the time. Graduating from the program in the summer of 2010, Turner-Wilson secured new space in downtown Memphis’s South Main Arts District.
In early 2008, Lunn, who wanted to return to the Nashville market, opened a satellite location in Nashville and serves as CEO there. Dedicated to her original Memphis clients, Lunn continues to spend a great deal of time in the Memphis market.
RedRover's headquarters now resides in the Falls Building on Front Street in downtown Memphis, employs a staff of 16, and has expanded its service offering into the areas of public relations, internal/corporate communications, social media and digital strategy.
Our focus has always been results. Take a look at some of our successes --