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Case Studies


Heart & Soul Catering - Early-stage gourmet caterer in Memphis.

 

Challenges:

  1. Create a more professional brand presence.
  2. Support client in building sales volume.

Solutions:

  • Conduct a sales and marketing assessment to determine strengths to leverage and new opportunities in which to focus
  • Reinvent company branding to better align with gourmet menu
  • Deploy direct marketing to targeted prospects
  • Redesign business cards
  • Redesign and significantly reduce the menu to ease customer ordering
  • Create a comprehensive business development plan with targeted prospects, call scripts and call objectives
  • Deploy a sales and prospect tracking tool
  • Deploy a corporate rewards program to create loyalty among frequent customers

Results: