Heart & Soul Catering - Early-stage gourmet caterer in Memphis.
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Challenges:
- Create a more professional brand presence.
- Support client in building sales volume.
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Solutions:
- Conduct a sales and marketing assessment to determine strengths to leverage and new opportunities in which to focus
- Reinvent company branding to better align with gourmet menu
- Deploy direct marketing to targeted prospects
- Redesign business cards
- Redesign and significantly reduce the menu to ease customer ordering
- Create a comprehensive business development plan with targeted prospects, call scripts and call objectives
- Deploy a sales and prospect tracking tool
- Deploy a corporate rewards program to create loyalty among frequent customers
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Results:
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