Red Rover

Challenge:

Simply Fabulous, which provides cafeteria services for a downtown Memphis corporation, wanted to grow the much smaller, but highly profitable catering end of its business. The client sought RedRover's support in building a branding foundation for her catering services.

Solutions:

• Create a professional brand presence that creates a stronger impression of food quality and service levels
• Scale-back menu to simplify the ordering process and focus on areas of specialty

Results:

• Significantly increased catering traffic as a result of rebranding
• New business cards completed
  • Business card front
  • Business card back
• Introduced two new menus
  • Corporate menu
  • Complete menu
• View client testimonial